Clear creative direction creates stronger brands. From creative systems and templates to campaign oversight, copy development, and brand consistency, I help teams create more strategically and execute with greater clarity and confidence.
Revibe sells refurbished devices across the UAE, Saudi Arabia, and South Africa. I developed campaign concepts, including visual direction and copy for paid media, as well as web banners and ad hoc design work.
My strong client relationship helped secure additional work for the social team at Home of Performance.
Vintage With Love is a non-profit resale clothing store. With limited budget for traditional shoots—and a need to showcase individual pieces rather than full ranges—I used AI to develop editorial-style campaign visuals featuring their garments on AI-generated models. To avoid a mass-produced “AI fashion” look, I built a considered editorial narrative with diverse model representation to elevate each campaign. Product imagery was also produced using ghost mannequin techniques to enhance presentation quality. The final deliverables included adaptable templates for social media and newsletters.
Launch campaign for First Abu Dhabi Bank promoting its 2-minute credit card application process, targeting mass, Emirati, and expat audiences. The campaign spanned Meta paid media, programmatic advertising, and OOH placements across Dubai and Abu Dhabi. My role included project management, creative conceptualisation, copy, and execution. The campaign included creatives in English and Arabic, as well as A/B testing of copy and visuals. Results showed preference for card visuals and direct messaging.
My strong client relationship led to additional campaign opportunities.
